Over the years, we have witnessed multiple instances of collaborations between musicians and fashion brands. Ideally fashion brands enter into such associations when they are trying to revamp or give some diversification to their brand, amongst many other reasons. The companies choose influencers who would strongly resonate with the kind of personality they have envisioned for their brand. More often than not, these associations turn out to be a one-time affair and subsequently vanish into the darkest holes of history. This can be attributed to multiple reasons, the most popular one being, lack of any visible significance in the outcome of the collaboration. Such reviews occur due to poor relevancy between the two collaborators, lacking in thought and good judgement ultimately culminating in the rhetoric ,’What on earth is this celebrity doing with the brand?’. In today’s post I will be writing about two such fashion collabs which have caused much stir in the fashion industry in recent times.
People always prefer to start on a positive note. I beg to differ. The reason being , you can appreciate light only after experiencing the dark. You need a yardstick to compare how good is too good.
If being a successful rapper and a husband to a fame lusting social media queen are reasons enough for someone to become a fashion designer, then sorry folks, we are nearing the age of Fashion apocalypse. Expediting this apocalypse is the fact that Kanye’s show caused a lot newbie designers to reschedule their slots in NYFW to ensure maximum press coverage for his line. Hedonism personified, it may seem but it garnered front row audience in the ranks of Anna Wintour, the high priestess of the fashion industry of our times. Coming to the designs, (should we even call them designs?) they seemed like creations that would be perceived as an excuse in the name of fashion ,clearly lacking innovation , creativity or anything close to aesthetics. The show was a parade of miserable human beings which made us seem like we stepped into Trump’s worst nightmare- starving refugees. However, the line proved to be a commercial success with the Yeezy boots selling out in seconds after they went live. This also explains the brand’s collaboration with Kanye for the fourth time despite rantings from almost all major fashion powerhouses. Sadly in a deeply commercialised world , we have to believe in the vox populi-opinions or beliefs of the majority. This can only be termed as a gross humiliation to fashion , further foddering the belief that fame and money can achieve anything. Nothing more, nothing less….
On the other hand, our bad gal RiRi once again went on to prove that she is the undisputed queen of swagger and badassery with her FentyXPuma line. I was particularly thrilled at her latest collection displayed in the AW17 Paris fashion week . The line was themed ‘School kids gone rogue’ and ‘What would you wear to detention?’. Wow, how cool right? That’s so Rihanna! The collection mainly consisted of cropped hoodies (cropped enough to get you a detention), flannel skirts, full length puffer jackets, teddy bear backpacks and Rihanna’s favourite thigh high lace up boots. The collection screamed ‘Rihanna’ in its loudest tone. It was the perfect amalgamation of high school innocence coupled with wildness.The show was set in a bibliotheque which was in perfect sync with the line. This show would definitely go down in history as one of the best collaborations that perfectly reverberated with the influencer’s personality without compromising on the brand’s ideology. To sum up, this collaboration is proof that we need more Rihannas and less Kanyes in the world of fashion!
Some of my favorites from the show….